How Many Seo Keywords Should You Use Per Page?

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Keywords Back in the Day
Keywords are probably the most talked-about aspect of entry-level SEO. There are many reasons for this. They used to be fairly important for search engines in the beginnings of the internet. Together with backlinks, they were the backbone of SEO. They are also a relatively simple metric to explain. However, things today are substantially different.

Keywords Today
seo keywords have lost much of their importance. Both SEO professionals and search engine developers/CEOs agree that focusing on keywords is a thing of the past. Contemporary search engines simply don’t give it as much attention as before. That is not to say that you can ignore them completely.

Keywords are still the first step and guiding line for many aspects of SEO. You can’t rank for a keyword if you don’t even mention it. The change has really happened in the focus that is given to them. Now, your biggest concern when it comes to keywords is having them repeated too many times.

The Golden Ratio
This brings us to the Keyword Density metric. It’s a simple equation of the number of keyword repetitions within the total number of words in a copy. Some SEO professionals add to that the number of individual words within the keyword. Either way, you end up with a percentage of keywords within the totality of your text.
And this was a boon for many beginner SEOs. Many tried to pinpoint a percentage that Google would recognize as ideal. Some will say it’s about 2-3%, while some go all the way to 10%.

This is all nonsense. There is no golden ratio that Google or any other contemporary search engine looks for. Keywords simply serve to put your copy into a category that can then be searched for by using those words. There’s however, yet another but.

Why You Should Still Care
Google does still punish what it perceives as keyword-spamming. They claim that this is not done by the algorithm itself, but rather by quality control teams. Whatever the case might be, you must avoid overusing keywords. A simple and efficient workaround is using synonyms and paraphrases.

SEO professionals will often refer to paraphrases as LSI keywords. LSI stands for Latent Semantic Indexing. It’s a relatively old concept in linguistic processing that attempted to improve the way computers handle language. Essentially anything that is connected in meaning but is said differently falls under this category. Like those related searches you get at the bottom of a Google search results page.

Best Keyword Practices
Currently, the best course of action for search engine optimization when it comes to keywords is to pay attention to them only in passing. Making sure that your text is well written and well-formatted is paramount. Even a less technically optimized, but useful and informative page will rank higher than an over-optimized one.

Our final best-practice tip is to use your keywords sparingly, but strategically. Include them in the focal points of your page. Metadata, permalinks, title tags, the anchor text on images all fall under that category. And always keep in mind that the quality of your content will always be the determining factor of your page’s success.